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Consumer
Reading for Web Hosting Customers
Mini-articles that explain things for newer folks
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Web
hosting is like renting office space.
You can put your desk in a cold, empty warehouse on a sidestreet
with no coffee shop, and call it an "office."
Or
you can rent a fabulously functional office, the perfect
size for your business, on a street sized to handle the
cars coming into your parking lot. The building is beautiful,
all the utilities are included in the rent, and they have
an on-site temp agency to help you get organized and operational.
The landlord helps you move in, and gets you hooked up with
phones, business licenses, and the services you need. The
building has great security and it's own newspaper. The
maintenance guy knows your name. And it fits your operating
budget perfectly. The only thing you need to think about
is running your business.
This
is that web "office space" and Gryphyn Media is
your web landlord.
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Newbie?
There are four elements to "having a website."
They can be explain in more complex terms, but start with
this:
1.
A domain name registered at a registrar. You buy
the right to use that name annually. I can take care of
that... it costs $15 a year.
Read more about domain names
2.
Web hosting... a place where your website lives on
a networked computer called a server. Think of it like renting
office space... I rent those spaces like a landlord. That's
web hosting. You tell your domain registrar where your website
lives (it has a numerical IP address), and it points your
domain name at it (so no one has to remember that numerical
IP address). I take care of that, too, when I register the
domain name. Normally, people buy web hosting by the month
or the year... just like paying rent.
Read about web hosting plans
3.
Email. Part of the web space is room for email to
be received, stored, and picked up by you. You can pick
it up by "popping" it off the server onto your
home computer, using an email program (called an "email
client") like Outlook or Eudora. You can also read
it right on the server using webmail. And you can have people
use programs on your website to send you email... those
are the forms you fill out on websites... contact forms,
order forms, forms to register as a user.
4.
A "design" in the form of a bunch of files
that you upload to your space on the server. It consists
of HTML code, images and other files that tell web browsers
ow to make your site appear to visitors. You can learn to
build a website yourself, or have other people (designers,
developers) do it yourself.
Ask for help finding a designer
Those
things combine to become a "web presence" for
a website owner. Let's say you become "JaneDoe.com."
You can them begin to build a permanent web identity that
you control... a website with info about your business,
email in your own name. When you own a website, you never
having to change your email address again. You are Jane@JaneDoe.com,
no matter if you use Comcast, or Verizon, or AOL to access
the Internet. You can move JaneDoe.com to other hosts...
and it still looks the same to a browser. As long as you
continue to register the domain name and keep a place to
host it.
You
can add other things... tools to let you manage the website
without knowing tech stuff. In the beginning, it makes sense
for most people to keep it simple.
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The
three biggest technical stumbling blocks for new website
owners:
1.
Setting up email. Successfully setting up email requires
a properly installed email client (Outlook, Eudora, Mozilla,
etc), a properly set-up email account at your domain, and
the cooperation of whoever you use for Internet access (AOL,
Earthlink, Comcast, Verizon, Juno, etc.). It's easy to get
confused. Gryphyn Media can walk you through that.... we
do it all the time... and you don't.
2.
Password confusion. Suddenly, you have an ISP username
and password... plus a set for your domain registration,
plus a set for your hosting account, PLUS one or more sets
for email accounts... and you might have passwords for admin
tools. Whew! We can help you find tool to choose, manage,
and safely store your passwords. And sort out when to use
which.
3. A lack of skills to get the site up and working right.
You might have had a template designed, or bought one from
a vendor. But now you have to customize it. Forms! CGI scripts!
Images that don't appear, or look funny when they do. Arrghh!
You can hire us to sort through all that. Rent-a-guru by
the hour or keep us on retainer.
Read more about extra support options.
You
want to focus on making the site do something productive,
not fiddle with things that won't work right.
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Beware
of Hosting Myth #1: The Myth of Unlimited Bandwidth
There is no such thing as "unlimited bandwidth" or "unlimited
storage." Any account has
a limit... it is just that most users don't reach it.
Some hosts bank on that by selling bandwidth more than once,
much as plane seats and hotel space are overbooked because
you know a predictable number of guests will not show up.
High-traffic sites, however, are far more likely to suddenly
exceed the bandwidth requirements, sucking up a lot of server.
This is fine, if managed properly... a host wants to be able
to help a webmaster cover his traffic, not shut down the site
because it managed to get featured in the New York Times
and overloaded your lone server.
How can you tell which hosts are dangerously overselling their
servers? Well, you probably can't. But I am automatically
suspect of ANY host that promises me "unlimited" anything.
I think it is misleading. Obviously, an account is not "unlimited"
if the host goes bankrupt by making unrealistic promises.
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Beware
of Hosting Myth #2: The Myth of Guaranteed Uptime
There is none. You might have 100% uptime for months on end...
and one hacker attack that knocks everyone out for a few hours,
making the uptime numbers look awful in the short run. For
instance, a number of datacenters have recently been subject
to denial-of-service attacks by hackers... thousands of servers
owned by dozens of hosting companies can lose access for hours...
or more. And clients will angrily move their sites... to a
host that is vulnerable to the same attack on a different
day. Look at long-term factors: support responsiveness, whether
the features of the host meet your needs, how easily you are
able to manage your website. A 99% uptime guarantee still
means that the site can be down more than seven hours a month.
Look deeper than the number. |
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