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Consumer Reading for Web Hosting Customers
Mini-articles that explain things for newer folks

Web hosting is like renting office space.
You can put your desk in a cold, empty warehouse on a sidestreet with no coffee shop, and call it an "office."

Or you can rent a fabulously functional office, the perfect size for your business, on a street sized to handle the cars coming into your parking lot. The building is beautiful, all the utilities are included in the rent, and they have an on-site temp agency to help you get organized and operational.

The landlord helps you move in, and gets you hooked up with phones, business licenses, and the services you need. The building has great security and it's own newspaper. The maintenance guy knows your name. And it fits your operating budget perfectly. The only thing you need to think about is running your business.

This is that web "office space" and Gryphyn Media is your web landlord.

Newbie? There are four elements to "having a website."
They can be explain in more complex terms, but start with this:

1. A domain name registered at a registrar. You buy the right to use that name annually. I can take care of that... it costs $15 a year.
Read more about domain names

2. Web hosting... a place where your website lives on a networked computer called a server. Think of it like renting office space... I rent those spaces like a landlord. That's web hosting. You tell your domain registrar where your website lives (it has a numerical IP address), and it points your domain name at it (so no one has to remember that numerical IP address). I take care of that, too, when I register the domain name. Normally, people buy web hosting by the month or the year... just like paying rent.
Read about web hosting plans

3. Email. Part of the web space is room for email to be received, stored, and picked up by you. You can pick it up by "popping" it off the server onto your home computer, using an email program (called an "email client") like Outlook or Eudora. You can also read it right on the server using webmail. And you can have people use programs on your website to send you email... those are the forms you fill out on websites... contact forms, order forms, forms to register as a user.

4. A "design" in the form of a bunch of files that you upload to your space on the server. It consists of HTML code, images and other files that tell web browsers ow to make your site appear to visitors. You can learn to build a website yourself, or have other people (designers, developers) do it yourself.
Ask for help finding a designer

Those things combine to become a "web presence" for a website owner. Let's say you become "JaneDoe.com." You can them begin to build a permanent web identity that you control... a website with info about your business, email in your own name. When you own a website, you never having to change your email address again. You are Jane@JaneDoe.com, no matter if you use Comcast, or Verizon, or AOL to access the Internet. You can move JaneDoe.com to other hosts... and it still looks the same to a browser. As long as you continue to register the domain name and keep a place to host it.

You can add other things... tools to let you manage the website without knowing tech stuff. In the beginning, it makes sense for most people to keep it simple.

The three biggest technical stumbling blocks for new website owners:

1. Setting up email. Successfully setting up email requires a properly installed email client (Outlook, Eudora, Mozilla, etc), a properly set-up email account at your domain, and the cooperation of whoever you use for Internet access (AOL, Earthlink, Comcast, Verizon, Juno, etc.). It's easy to get confused. Gryphyn Media can walk you through that.... we do it all the time... and you don't.

2. Password confusion. Suddenly, you have an ISP username and password... plus a set for your domain registration, plus a set for your hosting account, PLUS one or more sets for email accounts... and you might have passwords for admin tools. Whew! We can help you find tool to choose, manage, and safely store your passwords. And sort out when to use which.

3. A lack of skills to get the site up and working right. You might have had a template designed, or bought one from a vendor. But now you have to customize it. Forms! CGI scripts! Images that don't appear, or look funny when they do. Arrghh! You can hire us to sort through all that. Rent-a-guru by the hour or keep us on retainer.
Read more about extra support options.

You want to focus on making the site do something productive, not fiddle with things that won't work right.

Beware of Hosting Myth #1: The Myth of Unlimited Bandwidth
There is no such thing as "unlimited bandwidth" or "unlimited storage." Any account has a limit... it is just that most users don't reach it.

Some hosts bank on that by selling bandwidth more than once, much as plane seats and hotel space are overbooked because you know a predictable number of guests will not show up. High-traffic sites, however, are far more likely to suddenly exceed the bandwidth requirements, sucking up a lot of server. This is fine, if managed properly... a host wants to be able to help a webmaster cover his traffic, not shut down the site because it managed to get featured in the New York Times and overloaded your lone server.

How can you tell which hosts are dangerously overselling their servers? Well, you probably can't. But I am automatically suspect of ANY host that promises me "unlimited" anything. I think it is misleading. Obviously, an account is not "unlimited" if the host goes bankrupt by making unrealistic promises.
Beware of Hosting Myth #2: The Myth of Guaranteed Uptime
There is none. You might have 100% uptime for months on end... and one hacker attack that knocks everyone out for a few hours, making the uptime numbers look awful in the short run. For instance, a number of datacenters have recently been subject to denial-of-service attacks by hackers... thousands of servers owned by dozens of hosting companies can lose access for hours... or more. And clients will angrily move their sites... to a host that is vulnerable to the same attack on a different day. Look at long-term factors: support responsiveness, whether the features of the host meet your needs, how easily you are able to manage your website. A 99% uptime guarantee still means that the site can be down more than seven hours a month. Look deeper than the number.
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